Simon Lincoln
CEO
Simon Lincoln is a commercial strategist, systems architect, and former scuba diving instructor who thrives on depth — whether it’s in oceans or organisations. Known for transforming ambitious eCommerce and tech ventures into award-winning success stories, he combines calm under pressure with a knack for turning complexity into clarity. As former Commercial Director at Patchworks, he engineered a dramatic business turnaround, redefining operations and driving rapid, sustainable growth. Now leading We Are Purple Cloud, Simon helps agencies and online retailers scale through intelligent automation, operational excellence, and data-driven strategy — proving that with discipline, creativity, and courage, anything can be built from the deep up.
Simon Lincoln is a commercial strategist, systems architect, and former scuba diving instructor with a gift for navigating complexity and creating structure where others see chaos. Professionally, he’s built a reputation for transforming eCommerce and tech companies through data-driven strategy, automation, and operational clarity. His expertise spans business intelligence, system design, and commercial growth — blending technical fluency with a deep understanding of human motivation and leadership. Now leading We Are Purple Cloud, Simon brings precision, creativity, and calm focus to every challenge, helping ambitious teams scale with confidence, purpose, and measurable impact.